Connectify is a hub for cutting-edge electronics components and IoT solutions. Combining expertise, innovation, and global connectivity, the platform ensures a seamless user experience with a design that prioritizes clarity and functionality.
Research & Characterizations
In my market research I noticed that product pages were full of text-heavy sections and links to manuals. There was a lot of information to sift through, and while the user would need that in order to make a decision, most websites felt a bit overwhelming.
Balancing content without overwhelming users became a key challenge.
Instead of lengthy text blocks, I utilized various formats like videos, product images, specs, diagrams, FAQs, and product benefits. Each received a dedicated section, separating the content into easily digestible information.
Another problem I had to solve was the B2B wholesale aspect of the website.
I needed to give the users a birds’ eye view of various product they may want to purchase before delving deeper into each one. For that purpose I developed a store page with the ability to filter through the relevant categories with ease.
Another thing I implemented was a ‘Winning Combinations’ section at the bottom of every product page. This was not only intended for cross-selling purposes, but also because IOT products often complete one another, and if you get everything through Connectify – then they are also guaranteed to be compatible.
Site Map
Illustration
I created a set of custom illustrations, including diagrams and graphic elements. I tried to maintain a consistent style that would fit seamlessly into the overall aesthetic of the site.